Fairmatic

Building a Modern Insurance Brand

Brand, Web Design, Illustration, Product

Fairmatic is a performance-priced commercial auto insurance that rewards safe driving. The service is priced monthly based on driver safety, and gives real-time visibility into unsafe driving behaviors. How do you introduce new tech into an industry built on paper?  I took on the challenge of building a brand to tell the Fairmatic story.

When drivers are safe, you save

We built a foundation for content that can ebb and flow as the company grows. I designed a multi-page website using just a few interchangeable content blocks built on WordPress. Those blocks allow the marketing team to easily update and rearrange content.