Fairmatic

Building a Modern Insurance Brand

Branding, Product Design, Web Design, Illustration, Documentation

Fairmatic is the first true performance-priced commercial auto insurance that rewards safe driving. The service is priced monthly based on driver safety, and gives real-time visibility into unsafe driving behaviors. How do you make new technology standout in an old industry built on trust?  I took on the challenge of building brand standards to tell a cohesive visual story, spanning both marketing and product design.

When drivers are safe, you save

One of the biggest challenges was building a foundation for content that can ebb and flow as the company grows. We outlined a multi-page website using just a few interchangeable content modules built on WordPress. Those modules alongside the brand assets and guidelines allow the marketing team to easily update and rearrange content as the business matures.

Brand personality personified

Custom icons give the brand personality to show Fairmatic isn’t your traditional insurance. The soft edges give a friendly touch with blue hues to add a sense of calm. We wanted this brand to be vibrant and approachable, something that invokes comfort within a new model of insurance pricing.

Full transparency, no surprises

Fairmatic runs in the background of a driver’s phone, removing any need for hardware. It measures risky behaviors such as phone use while driving, excessive speeding, aggressive acceleration, and hard braking – turning that data into a driver safety score. Fairmatic then analyzes driving over time to recalculate prices on a monthly basis. This data is shown to lower insurance premiums by empowering fleets to improve driver safety.

The foundation of a strong brand starts with a well designed product. How do we visualize a complicated set of data algorithms that would be user friendly and provide value to our clients? Working alongside a talented team of PM’s and developers, I took lead on designing the dashboard product used to gather and display driver data.

Dashboard content has been modified to protect proprietary data owned by Zendrive Inc.

We worked closely with our partners to determine the data that would impact their business the most. Using the data collected from our Zendrive partners, we went to the drawing board to find data sets that would provide the most value to insurance partners. We turned those insights into wireframes, then mockups and had a real-time run through with trusted clients to gather feedback on our assumptions.

We then took that feedback and created a roadmap of features to roll out in a final product design. Over the course of 4 weeks with a lot of coffee and high fidelity Sketch designs, we were ready to present our work to the stakeholders. Having that buy-in is invaluable to our process of iteration before final development.

We then took that feedback and created a roadmap of features to roll out in a final product design. Over the course of 4 weeks with a lot of coffee and high fidelity Sketch designs, we were ready to present our work to the stakeholders. Having that buy-in is invaluable to our process of iteration before final development.

The Dashboard was built using our custom design system in Sketch, managed by Abstract, and delivered via Zeplin. This framework for project deliverables creates a seamless and lasting system between design, stakeholders, and development. The design system made for easy updates, collaboration between team members, and provided brand consistency for our suite of digital products.