Hayneedle Furniture and Décor
Design & Art Direction
Every day, Hayneedle unlocks a world of choice by helping people discover everything they can imagine for their home, inspiring them to create spaces uniquely their own, and bringing them value and service they’ll love every step of the way. Our goal was to give customers joy and create an experience that continually redefined the boundaries of modern retail. “We’re on a mission to fill homes with joy – one perfect find at a time.”
See Hayneedle Holiday Campaigns for more work from Walmart eCommerce.
Inspired, Vibrant, Accessible
Our team had a 3 part strategy. The first was inspirational features with Elle Decor, HGTV, Martha Stewart Living, and Southern Living. The brand recognition in association with these big name editorials was invaluable to reaching new customers. The second part was vibrant mailers sent to various market segments of one million+ new and returning customers. The final strategy involved accessible digital outreach via email, banners, and social media. Each part of the strategy gave us insights into into consumer behavior and buying trends allowing my team to craft a better experience.
Inspiration for Everything Home
Infographics for Hayneedle accompany buying guides for online shoppers. Being an online retailer, these buying guides gave information needed for shoppers to choose the right furniture for their needs. With vibrant colors and fun copy these – infographics were shown to ease the anxiety of buying furniture and home décor without seeing the physical product first. The team also used the bright and lively illustration and custom hand lettering to reach an audience on social media.