Jess Smolinski Jess Smolinski

Hayneedle Furniture & Décor

Every day, Hayneedle unlocks a world of choice by helping people discover everything they can imagine for their home, inspiring them to create spaces uniquely their own, and bringing them value and service they’ll love every step of the way. Our goal was to outline the brand in a way that spoke to the mission for internal teams, vendors and partners. “We’re on a mission to fill homes with joy – one perfect find at a time.”

Hayneedle Furniture & Décor

Every day, Hayneedle unlocks a world of choice by helping people discover everything they can imagine for their home, inspiring them to create spaces uniquely their own, and bringing them value and service they’ll love every step of the way. Our goal was to outline the brand in a way that spoke to the mission for internal teams, vendors and partners. “We’re on a mission to fill homes with joy – one perfect find at a time.”

Inspired, Vibrant, Accessible

Our team had a 3 part strategy. The first was inspirational features with Elle Decor, HGTV, Martha Stewart Living, and Southern Living. The brand recognition in association with these big name editorials was invaluable to reaching new customers. The second part was vibrant mailers sent to various market segments of one million+ new and returning customers. The final strategy involved accessible digital outreach via email, banners, and social media. Each part of the strategy gave us insights into into consumer behavior and buying trends allowing my team to craft a better experience.

Inspired, Vibrant, Accessible

Our team had a 3 part strategy. The first was inspirational features with Elle Decor, HGTV, Martha Stewart Living, and Southern Living. The brand recognition in association with these big name editorials was invaluable to reaching new customers. The second part was vibrant mailers sent to various market segments of one million+ new and returning customers. The final strategy involved accessible digital outreach via email, banners, and social media. Each part of the strategy gave us insights into into consumer behavior and buying trends allowing my team to craft a better experience.

Holiday dining room photoshoot in a whimsical theme accompanied by a block of text headlined "the gift of gathering".

Inspiration for Everything Home

My design team worked directly with the in-house photo studio to curate sets that let our products shine. This included a list of viable products from buyers, designing set concepts, then assisting stylists and photographers in the end piece. It was a team effort that brought a sense of home to our customers.

Inspiration for Everything Home

My design team worked directly with the in-house photo studio to curate sets that let our products shine. This included a list of viable products from buyers, designing set concepts, then assisting stylists and photographers in the end piece. It was a team effort that brought a sense of home to our customers.