Zillow on TikTok
Real Estate 101
Problem: Establishing Zillow as a trusted educational source on TikTok for all things real estate. This would be Zillow’s first venture into the budding social media channel.
Solution: Partner with the production agency Channel to create video content that is infotaining, in line with our audience and considerate of the niche cultures brewing on TikTok. After many rounds of ideation we pushed onward with the 101’s of real estate.
My role: As senior designer and self proclaimed TikTok aficionado, I had a strong hand in choosing Channel as our agency partner, educating stakeholders and team on this new cultural experience, working closely with copy on concepts and scripts, choosing talent and assisting on set to bring these stories to life. Link to Case Study
“It’s performing incredibly well! The lowest CPM we’ve seen on TikTok (around half our average), and the sentiment is really positive. We’ve been struggling with sentiment so this is great to see.” – Amy Gipsman, Senior Social Media Manager
Zillow on TikTok
Real Estate 101
Problem: Establishing Zillow as a trusted educational source on TikTok for all things real estate. This would be Zillow’s first venture into the budding social media channel.
Solution: Partner with the production agency Channel to create video content that is infotaining, in line with our audience and considerate of the niche cultures brewing on TikTok. After many rounds of ideation we pushed onward with the 101’s of real estate.
My role: As senior designer and self proclaimed TikTok aficionado, I had a strong hand in choosing Channel as our agency partner, educating stakeholders and team on this new cultural experience, working closely with copy on concepts and scripts, choosing talent and assisting on set to bring these stories to life. Link to Case Study
“It’s performing incredibly well! The lowest CPM we’ve seen on TikTok (around half our average), and the sentiment is really positive. We’ve been struggling with sentiment so this is great to see.” – Amy Gipsman, Senior Social Media Manager
Credits
Executive Creative Director: Todd Riddle
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger
Art Director/Designer: Jess Smolinski
Copywriter: Michael Chen
Director: Channel
Talent: Landon Moss, Charles, Reba Buhr
Credits
Executive Creative Director: Todd Riddle
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger
Art Director/Designer: Jess Smolinski
Copywriter: Michael Chen
Director: Channel
Talent: Landon Moss, Charles, Reba Buhr