YR Media
Brand Social
YR Media is a leading media, technology, and music training center and platform for emerging BIPOC content creators who are using their voices to change the world. The organization went through a rebrand in 2023. This meant a refresh in our approach to social media promotions was sorely needed. It was important that our content reflect the organization in a way that appealed to potential partners, funders, and prospective youth participants.
My role: I was lead on the art direction, logo design, and static designs. I worked closely with the motion designer to script and storyboard these promos.
YR Media
Brand Social
YR Media is a leading media, technology, and music training center and platform for emerging BIPOC content creators who are using their voices to change the world. The organization went through a rebrand in 2023. This meant a refresh in our approach to social media promotions was sorely needed. It was important that our content reflect the organization in a way that appealed to potential partners, funders, and prospective youth participants.
My role: I was lead on the art direction, logo design, and static designs. I worked closely with the motion designer to script and storyboard these promos.
Media Promotions
Influencer Campaign
Content Series Intros
Static infeed
TikTok Strategy
You can find the full TikTok strategy proposal here. This document was a source of brand positioning, platform education, and a reference for the org to use when concepting and filming. As a youth led organization, being authentic to the platform and it’s GenZ audience was very important for brand positioning.
Credits
Creative Director: Pedro Vega
Conference Lead: Nykeya Woods
Art Director/Design: Jess Smolinski
Motion/Design: Matthew Heywood
Voiceover: Sydney Wanguhu
Credits
Creative Director: Pedro Vega
Conference Lead: Nykeya Woods
Art Director/Design: Jess Smolinski
Motion/Design: Matthew Heywood
Voiceover: Sydney Wanguhu