Zillow Brand Campaign

Problem: Create a branded campaign that demonstrates our new mission “giving people the power to unlock life’s next chapter,” using real world data to educate our audience.

Solution: We chose a campaign with 2 directions: focusing on lifestyle changes that come with a move and our technology that facilitates that move. This year was especially important as we had just unveiled Zillow’s new feature to buy and sell homes directly on the platform. This came alongside 2 commercial features that would air at campaign launch.

My role: As lead designer for this campaign, I created all assets start to finish with art direction to our agency of record in animation for digital banners and social. We pumped out over 200 unique assets within a short window of just 4 weeks.

Credits

Executive Creative Director: Todd Riddle
Group Creative Director: Adam Nowak
Creative Director: Alex Solarte, Claire Hartinger
Art Director/Designer: Jess Smolinski, Myray Trinca
Copywriter: Maria Hashim, Melanie Moriarty
Photography: Isabel Foley
Motion: Fig