Zillow

Brand Social

Insight: Establish Zillow as a trusted educational source on social for all things real estate.

My role: As senior designer, I had a strong hand in choosing Channel as our agency partner, educating stakeholders and team on trend forecasting, working closely with copy on concepts and scripts, choosing talent and assisting on set to bring these stories to life. Link to Case Study

Outcome:We saw the Lowest CPM on TikTok (around half the average) with over40m views and record engagement.

Credits

GCDs: Jessica Staley & Adam Nowak
ACDs: Claire Hartinger (Art) & Alex Solarte (Copy)
Sr. Designer/AD: Jess Smolinski
Copywriter: Michael Chen