Zillow Brand Refresh
Problem: Refreshing the Zillow brand to underscore a new business model and company mission “giving people the power to unlock life’s next chapter,” buying and selling homes directly on the Zillow platform.
Solution: Design brand guidelines to act as the central building blocks for tone of voice, color, typographic styling and a new visual system for photos/icons/illustration.
My role: As senior designer, I helped shape the look and feel of the new brand across all mediums. Most prominently in the logo usage, typography, color and user testing to see how our audience might react to the bold new changes.
You can view the full brand guidebook here. Unfortunately, the work was put to a halt when Zillow made a large pivot, shutting down the new business model. But the team put in a monumental effort to rebrand a household name and it shows in the work we produced.
Zillow Brand Refresh
Problem: Refreshing the Zillow brand to underscore a new business model and company mission “giving people the power to unlock life’s next chapter,” buying and selling homes directly on the Zillow platform.
Solution: Design brand guidelines to act as the central building blocks for tone of voice, color, typographic styling and a new visual system for photos/icons/illustration.
My role: As senior designer, I helped shape the look and feel of the new brand across all mediums. Most prominently in the logo usage, typography, color and user testing to see how our audience might react to the bold new changes.
You can view the full brand guidebook here. Unfortunately, the work was put to a halt when Zillow made a large pivot, shutting down the new business model. But the team put in a monumental effort to rebrand a household name and it shows in the work we produced.
Persona Pictograms
It was important to give our contract illustrator strong direction around pictograms that fit each persona. Each image helps Zillow employees better understand our persona types. It was my responsibility to concept pictogram ideas with sketches for hand off to our illustrator.
Persona Pictograms
It was important to give our contract illustrator strong direction around pictograms that fit each persona. Each image helps Zillow employees better understand our persona types. It was my responsibility to concept pictogram ideas with sketches for hand off to our illustrator.
Credits
Executive Creative Director: Todd Riddle
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger, Nick Kasimatis, Renee Meininger
Art Director/Designer: Jess Smolinski, Myray Trinca, Chase McBride
Copywriter: Melanie Moriarty, Michael Chen, Lisa Trottier
Credits
Executive Creative Director: Todd Riddle
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger, Nick Kasimatis, Renee Meininger
Art Director/Designer: Jess Smolinski, Myray Trinca, Chase McBride
Copywriter: Melanie Moriarty, Michael Chen, Lisa Trottier