What Moved Us
Problem: Drive brand engagement during off season using our wealth of juicy data insights from the unique year that was 2020. This was a great opportunity to further push the brand as a household name.
Solution: Select the most useful and excitable data insights paired with striking custom illustration for a memorable end-of-year experience. This included email and social campaigns alongside a Webby winning microsite.
My role: As the senior designer, I gave art direction on the overall look & feel, acted as liaison to our contract illustrator, worked closely with copy to tell a cohesive story and designed all assets – including the microsite.
What Moved Us
Problem: Drive brand engagement during off season using our wealth of juicy data insights from the unique year that was 2020. This was a great opportunity to further push the brand as a household name.
Solution: Select the most useful and excitable data insights paired with striking custom illustration for a memorable end-of-year experience. This included email and social campaigns alongside a Webby winning microsite.
My role: As the senior designer, I gave art direction on the overall look & feel, acted as liaison to our contract illustrator, worked closely with copy to tell a cohesive story and designed all assets – including the microsite.
Credits
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger
Art Director/Designer: Jess Smolinski
Copywriter: Melanie Moriarty, Emma Myers
Illustrator: Rachel Victoria Hillis
Animation: Hue & Cry
Credits
Group Creative Director: Jess Staley
Creative Directors: Alex Solarte, Claire Hartinger
Art Director/Designer: Jess Smolinski
Copywriter: Melanie Moriarty, Emma Myers
Illustrator: Rachel Victoria Hillis
Animation: Hue & Cry