Jessica Smolinski

hello@jessicasmolinski.com
Resume PDF

Mission

My mission is to create lasting meaningful connections between brands and their audience with a sense of empathy, integrity, and accessibility.

Work History

August 2018 – Present

Zendrive –  Senior Brand Designer – San Francisco, CA

Art directed and designed two websites after company pivot, increasing broker connections and quality of applicants. Managed and grew two brands including a mobile app and insurance dashboard. Acted as a design consultant with Verizon to improve the HUM app UX using our SDK integration. Took lead on outlining brand documentation, the design team road map, and oversaw a team of three designers in San Francisco, Omaha, and Bangalore. Reported directly to the VP of Product & Design and mentored Jr. Designers. Took lead on facilitating the diversity and inclusion assessment and training initiative with the D&I committee.

January 2017 – August 2018

One Night Brands – Brand Designer – Omaha, NE

Co-owned and operated One Night Brands as an independent designer. My focus was quick turnaround brand strategy, design collateral, illustration, and web design. We worked closely with clients to find the best design solutions for their needs – without the hassle of a full service agency.

November 2016 – February 2018

Client Resources, Inc. – Product Designer – Omaha, NE

Enhanced fan engagement for athletic programs through the FanX white-label app. Worked in tandem with the lead product manager and engineering team to plan and QA all aspects of user experience on the app and web portal. Designed and maintained product assets, concepted new features, and wrote specs for dev hand-off. Collaborated with the marketing team to build and maintain brand standards and marketing collateral.

October 2014 – November 2016

Walmart eCommerce – Interactive Designer – Omaha, NE

Responsible for brand guidelines, marketing collateral, campaign planning, and digital portals for internal and external use at Hayneedle.com. Worked with photographers at the in-house photo studio to curate interior design sets that showcased our products. Did extensive research and cross functional planning for each seasonal campaign. Worked closely with the copy, marketing and UX/UI team. Mentored the design intern and production designer. Defined brand guidelines for merger with Jet.com, then the merger with Walmart eCommerce.

Summer 2014

Mutual of Omaha – Visual Design Intern – Omaha, NE

Worked closely with marketing on branding for the Wild Kingdom Youtube series and accompanying brand assets. Assisted with the planning stages for the branding of Zoofari ‘15 with the top zoo in the country – The Henry Doorly Zoo. Owned the social media portion of the company rebrand while coordinating with the UX/UI team for brand consistency between web and print.

June 2013  – October 2013

83 Design Collective – Digital Design Intern – Omaha, NE

Hands-on client design for print and web. Responsibilities included design deliverables, client meetings, generating new leads, and maintaining relationships.

Skills

Professional

Brand Development
Marketing Collateral
Illustration
Art Direction
Digital Design
Responsive Design
User Research
Stakeholder Reviews
Documentation
Mentorship
Diversity & Inclusion

Technical

Illustrator
Photoshop
inDesign
After Effects
Sketch
Figma
Abstract
Zeplin
Google Suite
Basic HTML/CSS

Education

CC College of Art and Design – Omaha, NE

Bachelor of Fine Arts in Graphic Design
Associate of Occupational Studies in Graphic Design

Honors

One Night Brands – Bronze AIGA Show Award

Mutual of Omaha – Bronze AIGA Show Award